unsigned char pins_to_fire[NUMBER_OF_CHARACTERS][] =
{
   { // Character 0 - 'A'
      0x7C, // 01111100  - the pins to fire for column 0 of an 'A'
      0x12, // 00010010  - the pins to fire for column 1 of an 'A'
      0x11, // 00010001  - the pins to fire for column 2 of an 'A'
      0x12, // 00010010  - the pins to fire for column 3 of an 'A'
      0x7C  // 01111100  - the pins to fire for column 4 of an 'A'
   },

   { // Character 1 - 'B'
      0x7F, // 01111111  - the pins to fire for column 0 of an 'B'
      0x49, // 01001001  - the pins to fire for column 1 of an 'B'
      0x49, // 01001001  - the pins to fire for column 2 of an 'B'
      0x49, // 01001001  - the pins to fire for column 3 of an 'B'
      0x36  // 00110110  - the pins to fire for column 4 of an 'B'
   },

   <I>etc, etc,...</i>

} // pins_to_fire